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Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated.

Enter “Web Site Measurement Hacks,” a guidebook that helps you understand your Web site visitors and how they contribute to your business’s success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring–and then improving–their site’s usability, performance, and design. Among the many topics covered, you’ll learn:

definitions of commonly used terms, such as “key performance indicators” (KPIs)

how to drive potential customers to action

how to gather crucial marketing and customer data

which features are useful and which are superfluous

advanced techniques that senior Web site analysts use on a daily basis

By examining how real-world companies use analytics to their success, “Web Site Measurement Hacks” demonstrates how you, too, can accurately measure your Web site’s overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web’sinfrastructure and the business teams charged with making management decisions.

It’s the technology companion that every site administrator needs.

About the Author
Eric Peterson has been working in Web analytics since 1998 in both a technical and a marketing capacity. Currently, he is an analyst at JupiterResearch, a well-respected analyst firm focusing exclusively on the Internet, covering analytics, search, content management systems and related application technology. In his short tenure at JupiterResearch, he has been quoted in a number of well-respected publications, including InternetRetailer, InfoWorld, The Deal, Ecommerce Guide, Datamation, MediaDaily News and Clickz. He regularly give Webinars on a number of site operations subjects including Web analytics, key performance indicators, search, usability and content management.

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